FAGE Athens Half Marathon 2026 – AI Finish-Line Experience

An AI experience for FAGE at the Athens Half Marathon 2026: runners uploaded a selfie and got a photo and a 5-second video of crossing the finish line.

Challenge

FAGE sponsored the Athens Half Marathon 2026. For this sponsorship, SPC commissioned ABOVE Digital to create an AI experience for the runners.

Solution

ABOVE Digital built an AI finish-line experience: runners uploaded a selfie and received a personalised photo and a 5-second AI-generated video of themselves crossing the finish line.

In both, each runner wore a FAGE race shirt, with broadcast-style branding.

A screen at the FAGE stand showing a runner's AI-generated finish-line image in a FAGE race shirtThe FAGE counter at the stand (faces blurred)The FAGE stand during the day (faces blurred)The FAGE stand at dusk (faces blurred)
Category:
Immersive Technologies
Client:
SPC

Delivered by ABOVE X