Floristi Online Store
A bilingual online store for Floristi, a Tbilisi importer of flowers and floristry supplies, with online card payments and same-day delivery.
Challenge
Floristi has been importing flowers and floristry products into the Caucasus region for a decade. It works with European brands such as Oasis Floralife, Mosy and Spring from Holland, supplies local florists, and sells both retail and wholesale from its base in Tbilisi.
The online store had to present a very specific range clearly in Georgian and English, for florists and private customers alike: roses from Ethiopia, Armenia, Kenya and Ecuador, chrysanthemums and other cut flowers sold by the bunch, alongside wrapping paper, ribbons, baskets, boxes, flower food and florist accessories.
Solution
ABOVE Digital built Floristi's bilingual online store on WordPress and WooCommerce. Flowers are grouped by type and by country of origin, products that come in several options, such as colour, are chosen on the product page, and customers can find items quickly with instant product search and filters, or save them to a wishlist.
Customers pay online by card through Bank of Georgia, using a credit or debit card from any bank. Orders are delivered to the customer’s address, with same-day delivery for orders placed before noon.
Beyond the shop, the site carries news, floristry tips — from putting a composition together to keeping cut flowers fresh for longer — and a page presenting the company's partner brands.
- Category:
- E-commerce 360
- Client:
- Floristi