IKEA Instant Win

The challenge for this project was to create an engaging and interactive multi-store scratch game for IKEA, aimed at increasing brand awareness and customer engagement. Our team utilized the latest technology to design and develop the instant win game, incorporating features such as a user-friendly interface, dynamic animations, and an optimized user experience. The end result was a successful and enjoyable game that effectively promoted the IKEA brand and attracted a large number of participants.

Challenge

The game had to offer users a smooth, interactive experience and stay properly synchronized across all 7 IKEA stores in Greece. That called for an intuitive user interface and reliable technology that would keep the game running smoothly even with many players taking part at the same time. We worked closely with the client to understand their requirements and deliver a game that exceeded their expectations — a fun and engaging experience for IKEA customers.

Our Approach

At the heart of the IKEA instant-win multi-store scratch game is a central CMS that manages the stores and prizes in real time, making day-to-day management efficient. An Android app, designed specifically for tablets, displays the prizes available at each store with different winning probabilities, giving players a fun, interactive game.

Results

IKEA has run the instant-win scratch game successfully several times, attracting more than 5,000 players who had the chance to win discounts and gifts.

Published:

December 20, 2021

Category:

Immersive Technologies

Client:

DTMH